How will Shutterstock selling AI-generated art affect you?

Is AI-generated art “real” art? Shutterstock tries to answer this question by selling AI art in an “ethical” way.

As AI art generators take the world by storm, some people are wondering if it should be considered art. The technology is still evolving and has a few wrinkles to iron out, but some companies are willing to take a chance on AI-generated art.

Shutterstock, a photo licensing service, will start selling AI-generated images alongside human-made artwork. The AI ​​images will be powered exclusively by Shutterstock’s partnership with OpenAI’s DALL-E 2 software.

Although Shutterstock was one of several photo agencies that began removing AI-generated art from their archives in the past month, the company believes AI art is the future.

The AI ​​art will produce images that have been uploaded to the Shutterstock archive rather than art found anywhere online. This will allow both companies to create art in an “ethical way”.

A company spokesperson said new scientist that the company would “continue to generally ban people from uploading AI-generated artwork to its platform” because the company considers using the technology to be unethical . The two companies will also launch the Shutterstock Contributor Fund to “compensate artists for their contributions” and provide royalties when an artist’s intellectual property is used.

“Where the work of many has contributed to the creation of a single piece of AI-generated content, we want to ensure that as many people as possible are protected and compensated (instead of allowing an individual to generate and s ‘assign full responsibility for this content),’ the Shutterstock spokesperson said.

Jason Allen’s AI Generated Artwork, “Space Opera Theater” Credit: Jason Allen

Is AI art “real” art?

While this is a big step for Shutterstock, some artists aren’t too happy. Although AIs can create art, based on the simple definition of what art is, some people don’t believe that AI can make art because it lacks emotion. and “creativity”.

“I work a lot with the art of photo manipulation. I pay licensing fees and use completely royalty-free images,” said Adrian Alexander Median, editor of literary website and magazine Aphotic Realm, to New Scientist.” If websites like Shutterstock and others that offer licensed assets for graphic design start allowing AI in their libraries, it’s going to be like having sewer water leaking into the drinking water supply.”

Medina, which also creates book covers, says it has lost three potential clients to AI-generated art since early October. He thinks that AIs create a risk of ostracism for photographers and illustrators.

AI art is inspired by the manipulation of already existing art. Everything has already been created, but artists, real or not, find unique ways to bring the subject matter to life in new ways. Unlike many people who only cite the inspiration behind their work, Shutterstock and OpenAI attempt to compensate artists whose work is used.

Whether that attempt works or not, we believe Shutterstock is taking a chance on new technology that is being integrated into the creative world while respecting human artists. While this makes it harder for some artists to find work, I don’t think AI can replace humans and their ability to create emotionally compelling work.

What do you think of Shutterstock using AI-generated art? Let us know your thoughts in the comments!

Comments are closed.