14th Five-Year Plan Outlines Stronger Online Copyright Protection

[Photo/Sipa]

The National Copyright Administration of China recently released the 14th Five-Year Plan for Copyright Protection, outlining 26 key tasks in six areas: copyright system; the administrative protection system; the need to combat counterfeiting and piracy; the framework of social services; international cooperation and exchange; and the development of related sectors.

According to the plan, more than 5 million copyrights will have been registered by 2025, and the copyright industry’s contribution to GDP will have reached 7.5%.

Network-related industries will become one of the main battlegrounds for copyright protection, and information technologies such as big data, AI and blockchain will need to be developed to strengthen copyright protection. traditional culture and knowledge industry.

Through the use of new technological and supervision methods, unsolvable problems can be dealt with more efficiently, and the mechanism for rapid response to online breaches and piracy can be improved.

Among network industries, one of the hardest hit is online literature.

A white paper on copyright protection for online literature in China released in April by Analysys, a digital consultancy, showed that the market size of major digital entertainment sectors in China was 683 .5 billion yuan ($107.2 billion) in 2020.

Although online literature accounted for only 28.8 billion yuan, the channel’s downstream industries including anime, film, television, video games, music and other derivatives totaled 253, 1 billion yuan in 2020, online literary works and their intellectual property contributed more than 40% to China’s overall digital entertainment market.

However, the booming online literature industry is threatened by counterfeiting and piracy. The Analysys article showed losses of more than 6 billion yuan due to piracy, up 6.9% from 2019, and underpinning the growing importance of copyright protection.

The document attributes the increase in losses mainly to the development of new technologies, the increasingly complex means by which information is disseminated and the various forms of piracy along the industrial chain. As of December 2020, the cumulative monthly active users across major hacking platforms stood at 7.27 million. On average, active users spent 19 hours reading on the platforms each month.

In a forum on copyright protection for online literature at the 5th China Online Literature Conference in Beijing last October, Zhang Lianyong, deputy chief judge of the Beijing Internet Court , said counterfeiting and piracy of online literature has changed in three ways: from copy-and-paste to providing all related links, including pirated links, on a web page; from catering to computer users to cell phone users; and from text to multimedia.

Compared with audio or video files or online games, the small file size of electronic literary works makes it easier to copy and paste, said Zhang Yuanzhou, general manager of the intellectual property department of digital literature company COL.

“Furthermore, many pirated works are created by different individual writers, which makes it difficult for them to protect their rights,” he said.

In a case heard in the Beijing Intellectual Property Court in 2020, a novel was found to have plagiarized more than 110,000 words from sixteen other books, including entire passages and sentences and 21 complete scenes. .

Zhang added that the counterfeiting industry has matured, with hackers setting up servers overseas and using tools such as optical character recognition and crawlers to collect specific information from major web sites. online literature such as those from COL, China Literature and iReader.

“They can create a hacking website in minutes,” he said.

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